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70,000 Views & A Ringing Phone: Behind the Lens with AJ Heywood & Sons

The award winning MST 400 from AJ Heywood and Sons

In the agricultural world, you don't have time to be a "content creator." You’ve got crews to manage, weather to beat, and machinery to keep moving.

I’ve been producing content for Kevin at AJ Heywood & Sons for over five years now. As his freelance videographer and social media lead, my goal has always been simple: I handle the digital headache so he can stay focused on the field.

Our latest project a deep dive into his MST 400 Slurry Separator is the perfect example of how the right video strategy can turn a piece of kit into a 24/7 salesperson.

The Result: 70k Views (and rising)

Despite the YouTube channel having a modest 1,200 subscribers, this video exploded, surpassing 70,000 views. But more importantly than the numbers? Kevin’s phone started ringing. Because we showcased the technical precision of the machine correctly, farmers weren't just "liking" the video they were calling to book the job.

Why This Partnership Works: "Understanding the Assignment"

Working as a freelance creator for a busy contractor requires a certain "rhythm." Kevin and I have developed a workflow that is completely hands-off for him.

I’m a firm believer that my clients should only have to "turn up and do the talking." I handle the rest:

  • Market Research: Identifying what other contractors and farmers actually want to see.

  • The Technical Shot List: Capturing the grit and the mechanics that prove the machine’s worth.

  • The Growth Strategy: Managing the YouTube SEO and high-retention editing to ensure the video finds its audience.

Behind the Lens: The Technical Breakdown

To get 70,000 people to watch a video about slurry separation, you need more than just a "nice camera." You need a strategy for the eyes:

  • High-Contrast Color Grading: Shooting in a Log profile allowed me to keep the details in the machinery’s metalwork while making the green MST branding really pop.

  • Aerial Logistics: Drone sequences weren't just for show; they provided the scale and layout context that farmers need to visualise the setup on their own yard.

  • Audio: Using professional wireless mics ensured Kevin’s expert commentary was clear, even with the machinery running in the background.

Real Results, Zero Stress

You don't need to be a tech expert to have a dominant presence on YouTube. You just need a creative lead who knows your industry as well as you do.

I take pride in being a "delight to work with" on-site I speak the language of the machinery and the camera, ensuring the final product does the heavy lifting for your business.

Want to get your gear in front of thousands of potential clients without the stress of production? Let’s chat.

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